Posts Tagged ‘beauty industry’

Bust It - Challenge Advertiser’s False Claims

Friday, April 3rd, 2009

Be suspicious! 

Advertising can be tricky. 

 

 

 

Find the advertiser's false claims in the next ads you see.

Find the advertiser's false claims in the next ads you see.

 

 

 

Bust the false claims, images, and broken promises…  If you can name the tricks and hidden messages, they lose their power over you.

  •  Pressure to be skinny

  • Too much attention on certain body parts
  • Girls looking weak, confused, like they need to be rescued
  • Young girls and teens looking too sexy too soon
  • Buy more, buy more, buy more… to solve your problems, to make you happy
  • Girls not getting along with each other
  • Girl/boy stereotypes
  • Too much violence and making violence cool
  • Last word game—disrespectful relationship

 

Meet The Girl - Brand Brainwashing

Wednesday, April 1st, 2009

Check out “The Girl” from ProjectGirl.org

The Brand Brainwashing Cartoon - Meet The Girl - tells the story of a young girl’s search for her identity. She attempts to solve her problems by conforming to a deceptive beauty mold. This artificial beauty mold makes false claims and promises.

As it does for many of us, the process of striving to fit the mold leaves the young girl feeling that she isn’t worthy enough…not to mention her pockets empty. Advertisers want us to feel insecure so they can sell us products. They want us to believe that buying their products will make us happy and solve our problems.

I have a deep suspicion of the beauty industry and its deceptions.  The tactics it uses pierce the self esteem of women. False images and realities fill magazine pages, featuring models that don’t exist and products that don’t work.

Our culture is blinded by false truths. We all must  awakened to the media untruths, learn what false marketing claims sound like, and understand the motives behind them, then they will have no control over us.