What is Project Girl? The Girls Tell the Story About Media Literacy in Their Own Words.
Archive for April, 2009
Bust It - Challenge Advertiser’s False Claims
Friday, April 3rd, 2009
Be suspicious!
Advertising can be tricky.
Find the advertiser's false claims in the next ads you see.
Bust the false claims, images, and broken promises… If you can name the tricks and hidden messages, they lose their power over you.
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Pressure to be skinny
- Too much attention on certain body parts
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Girls looking weak, confused, like they need to be rescued
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Young girls and teens looking too sexy too soon
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Buy more, buy more, buy more… to solve your problems, to make you happy
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Girls not getting along with each other
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Girl/boy stereotypes
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Too much violence and making violence cool
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Last word game—disrespectful relationship
Project Girl Participates in 2009 LEAP Conference for Wisconsin’s High School Girls
Wednesday, April 1st, 2009
Girl-Led, Arts-Based Workshops with Project Girl
Jane Bartell and I participated in the March 30, 2009 LEAP conference.
This is Wisconsin’s only one day conference dedicated to inspiring high school girls to live their dreams and find their path to a bright future.
Students gain the tools to explore educational and career opportunities, with emphasis on:
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STEM (Science, Technology, Engineering & Mathematics),
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Health Care
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Skilled Trades
Fun, hands-on activities include a college and career exploration fair, interactive workshops and mentoring by successful professional women.
The Project Girl Workshop guided future girl leaders through the process of exploring the following topics with adolescent girls:
1) Basic media literacy concepts;
2) Stereotypes and labeling;
3) Body image and the beauty myth;
4) Consumerism;
5) Real girl power.
Participants took part in a unique reflective and expressive art experience, equipping them to replicate this essential component of Project Girl’s arts-based curriculum.
It is essential that girls everywhere become educated, supported, equipped, and inspired to be critical consumers of media. Project Girl’s proven arts-based approach gets girls asking questions they’ve never heard asked before and gives them critical tools to look at their contemporary media based culture with smarter, more resistant eyes
Meet The Girl - Brand Brainwashing
Wednesday, April 1st, 2009Check out “The Girl” from ProjectGirl.org
The Brand Brainwashing Cartoon - Meet The Girl - tells the story of a young girl’s search for her identity. She attempts to solve her problems by conforming to a deceptive beauty mold. This artificial beauty mold makes false claims and promises.
As it does for many of us, the process of striving to fit the mold leaves the young girl feeling that she isn’t worthy enough…not to mention her pockets empty. Advertisers want us to feel insecure so they can sell us products. They want us to believe that buying their products will make us happy and solve our problems.
I have a deep suspicion of the beauty industry and its deceptions. The tactics it uses pierce the self esteem of women. False images and realities fill magazine pages, featuring models that don’t exist and products that don’t work.
Our culture is blinded by false truths. We all must awakened to the media untruths, learn what false marketing claims sound like, and understand the motives behind them, then they will have no control over us.